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DO WRITE OUT ALL DETAILS in your ad offer. Read it, edit it,
and re-write it for a shorter, money saving effective ad.
"Think small".
DO FOLLOW ALL THE RULES when writing your classified ad. Use
these ideas.
Attention Interest Desire Action
DO USE A NAME with each classified ad including your envelopes.
DO NOT CHARGE for sales letters or circulars.
DO BE HONEST with all your classified ad claims.
DO IDENTIFY your product.
DO WRITE YOUR CLASSIFIED AD simple, clear and direct.
DO USE
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