PART 1 Ninety percent of you who will read this report will at some time get involved in marketing by direct or response mailing. Whether you solicit through mailing lists or have people write to you for information, there is one thing you must do to make the most of your investment, and that is to write a sales letter. If you send only the material requested, you will drastically decrease your chances of success. Most of you have by now seen the world famous Edward Green marketing letter, one of the most successful quasi-legal pyramid plans of all time. It is an absolute masterpiece of salesmanship, and when all five of the recommended pages are included in the mailing, it bull-baffles so many people that a great number of its users do make money with it. We do not recommend you try it, however, since it does not offer dollar value and puts you in a very poor light when you do have something to offer later that does give good value. The personal sales message is the most vital piece of any direct or response marketing campaign. Write a good one and you can literally make a fortune. Write them regularly and you can make excellent money helping others to make fortunes. Good sales letters from professional direct mail agencies can cost anywherefrom $1,000 to $10,000. If you've never written one of these letters, we'd like you to try an exercise before proceeding with the rest of this article. First, write a letter from 300 to 500 words long explaining to your friend cross-country why you got involved in the best program you have right now and why it might be something he would like to try. Next write a letter of the same length explaining to a mail order dealer this program you have right now and why it would be good for him and why you'd like him to get involved. This is a deadly serious request, and to prove it, we're stopping the article right here and continuing it under another title on the next page. For your own sake, write those letters! SUPER TIPS - PART 2 We hope by now you have the two sales letters we asked you to write. We'd like you now to place them side by side and carefully