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Have you placed your display ad in a national magazine with over 20 million readers, then waited for the orders to pour in? But the days go by and there is little or no responses? Perhaps you receive only three or four inquiries and only make one sale.
What was the cause of this catastrophe? Is it because your product does not have mass appeal, or is the magazine 100% wrong for the product you are offering?
The reason for all mail order advertisements is to get inquiries and sales. If you know there is a definite need for your product and others are advertising similar items, month after month, in the same media, then admit it... Your ad is no good! People are by-passing your ad and when they turn the page you
have lost them forever! Your ad or circular must stop them in their tracks. How do you do this? There are three best ways to get their attention. With a
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